art team For Sød (Seoul)
2024.12 ㅡ present
2024.12 ㅡ present
"for sød" derives from the Danish phrase for "too sweet." Our team aims to intentionally create "sweet moments" within the ordinary flow of time that might otherwise pass unnoticed. We focus on providing event-based visual experiences, pairing diverse desserts and beverages with curated aesthetics tailored to specific moments.
For our first offline project, we directed and executed an immersive visual experience centered around a gathering party.
To capture the essence of the winter season, we produced a selection of handcrafted desserts, including Stollen Financiers, Pound Cakes, and Yanggaeng,
which were thoughtfully paired with Flower Tea and White Wine to enhance the overall sensory atmosphere.
For our first offline project, we directed and executed an immersive visual experience centered around a gathering party.
To capture the essence of the winter season, we produced a selection of handcrafted desserts, including Stollen Financiers, Pound Cakes, and Yanggaeng,
which were thoughtfully paired with Flower Tea and White Wine to enhance the overall sensory atmosphere.
Pop-up Store Planning & Production (Seoul)
2025.06
2025.06
I directed and managed a two-day pop-up store in Hannam-dong (Seoul) in collaboration with two fashion and jewelry brands, serving as the Lead VMD and Beverage curator.
To unify the distinct identities of the three participating brands, I established the overarching theme "seep into — ivy — blush."
This concept served as the creative foundation for the entire project, ensuring a cohesive brand experience.
This concept served as the creative foundation for the entire project, ensuring a cohesive brand experience.
As part of the project, I developed a custom cocktail menu that translated the visual theme into a sensory experience for visitors.
Furthermore, I spearheaded a collaboration with the handmade brand 'MINIKEY' to produce and sell a limited-edition collection of bag charm accessories,
successfully expanding the brand's touch points through exclusive merchandise
Furthermore, I spearheaded a collaboration with the handmade brand 'MINIKEY' to produce and sell a limited-edition collection of bag charm accessories,
successfully expanding the brand's touch points through exclusive merchandise
Flea Market Operations (Seoul)
2025. 05
2025. 05
I organized and directed a curated flea market, personally recruiting a diverse group of local creatives and brands.
Through proactive communication and coordination with these diverse stakeholders,
I successfully managed the entire process from conceptualization to execution, creating a vibrant cultural exchange within the local community.
Through proactive communication and coordination with these diverse stakeholders,
I successfully managed the entire process from conceptualization to execution, creating a vibrant cultural exchange within the local community.
Private Tasting Event Planning & Creative Direction (Seoul)
2025.05
2025.05
I directed the spatial design and brand experience for the private tasting event of 'Soorok,' a new oak-aged spirit lineup by Danongbio, a distillery based in Chungju.
The event took place in Bukchon, Seoul, where I managed the following creative sectors:
The event took place in Bukchon, Seoul, where I managed the following creative sectors:
- VMD & Spatial Direction: Orchestrated the visual merchandising and spatial atmosphere to reflect the premium identity of the new product line.
- Catering & Food Pairing: Concepted and executed a curated catering menu specifically designed to pair with the tasting spirits.
- Graphic Design: Designed promotional materials, including event posters and tasting cards.
- Merchandise Packaging: Developed the packaging design for exclusive event merchandise.
- Catering & Food Pairing: Concepted and executed a curated catering menu specifically designed to pair with the tasting spirits.
- Graphic Design: Designed promotional materials, including event posters and tasting cards.
- Merchandise Packaging: Developed the packaging design for exclusive event merchandise.
2025 Seoul Bar & Spirit Show: Creative Direction (Seoul)
2025.07
2025.07
I directed the spatial VMD and limited-edition merchandise production for Danongbio
at the 2025 Seoul Bar & Spirit Show, tailoring the strategy to the specific nature of a high-traffic liquor exhibition.
- Visual Identity & Key Color Setting: Established a cohesive visual atmosphere by implementing the key colors of the newly launched liquor line throughout the booth setting.
- Zoning & Spatial Layout: Optimized the booth flow by strategically separating the Tasting Zone and Sales Zone to enhance visitor experience and operational efficiency.
at the 2025 Seoul Bar & Spirit Show, tailoring the strategy to the specific nature of a high-traffic liquor exhibition.
- Visual Identity & Key Color Setting: Established a cohesive visual atmosphere by implementing the key colors of the newly launched liquor line throughout the booth setting.
- Zoning & Spatial Layout: Optimized the booth flow by strategically separating the Tasting Zone and Sales Zone to enhance visitor experience and operational efficiency.
Copyright © 2025 SUGYEONG BAE. All rights reserved.
MOKMOK Cultural Foundation piknic (Seoul)
Operations Manager, Marketing Operations
2024.03 ㅡ 2025.03
- Oversaw end-to-end exhibition operations across physical and interactive formats.
- Led the digital transformation of ticketing systems through major mobile platforms, applying audience analytics and SEO to scale visibility and revenue.
- Developed exhibition training frameworks and supervised operational teams to standardize visitor experience across physical and digital touch points.
Operations Manager, Marketing Operations
2024.03 ㅡ 2025.03
- Oversaw end-to-end exhibition operations across physical and interactive formats.
- Led the digital transformation of ticketing systems through major mobile platforms, applying audience analytics and SEO to scale visibility and revenue.
- Developed exhibition training frameworks and supervised operational teams to standardize visitor experience across physical and digital touch points.
달리기 : 새는 날고 물고기는 헤엄치고 인간은 달린다
Running : Birds fly, Fish swim, Humans run
Running is one of the most accessible and democratic forms of physical exercise—rooted in rhythm, repetition, and breath. Through installation works, the exhibition visualizes the tempo and flow of running, while presenting artistic interpretations of running as personal record, endurance, and ritual. Works by sculptor Lee Hyung-koo, Berlin-based collective Plastique Fantastique, Swiss installation artist Zimoun, dancer Kim Bora, composer Steve Reich, actor-photographer Ryu Jun-yeol, visual artist Novo, and others expand the meaning of running beyond sport. The exhibition encourages visitors to discover running as a practice of energy and renewal—an invitation to restore balance, strengthen the body, and find rhythm amidst the pace of contemporary life.
Running : Birds fly, Fish swim, Humans run
Running is one of the most accessible and democratic forms of physical exercise—rooted in rhythm, repetition, and breath. Through installation works, the exhibition visualizes the tempo and flow of running, while presenting artistic interpretations of running as personal record, endurance, and ritual. Works by sculptor Lee Hyung-koo, Berlin-based collective Plastique Fantastique, Swiss installation artist Zimoun, dancer Kim Bora, composer Steve Reich, actor-photographer Ryu Jun-yeol, visual artist Novo, and others expand the meaning of running beyond sport. The exhibition encourages visitors to discover running as a practice of energy and renewal—an invitation to restore balance, strengthen the body, and find rhythm amidst the pace of contemporary life.
Copyright © 2024 piknic. All rights reserved.
우에다 쇼지 모래극장
Ueda Shoji Theatre of the Dunes
Shoji Ueda (1913–2000), born in Tottori Prefecture, photographed throughout his life landscapes close to home—coastal horizons and sweeping dunes. The exhibition explores Ueda’s visual language, defined by his poetic negotiation between reality and imagination. The beach and desert-like dunes form theatrical stages where ordinary life is transformed into surreal tableau. The exhibition includes major series such as Dunes, Little Biography, The Calendars of Children, later color works from White Wind, and his late fashion assignments—begun at the age of seventy. Rather than aligning with prevailing trends, Ueda developed a distinct photographic vocabulary, conveying visual tension and rhythm through the relationship among figures, time, and space. The exhibition invites visitors to encounter Ueda’s unique perspective and to reflect on how photography can reshape reality, linking imagination with everyday life.
Ueda Shoji Theatre of the Dunes
Shoji Ueda (1913–2000), born in Tottori Prefecture, photographed throughout his life landscapes close to home—coastal horizons and sweeping dunes. The exhibition explores Ueda’s visual language, defined by his poetic negotiation between reality and imagination. The beach and desert-like dunes form theatrical stages where ordinary life is transformed into surreal tableau. The exhibition includes major series such as Dunes, Little Biography, The Calendars of Children, later color works from White Wind, and his late fashion assignments—begun at the age of seventy. Rather than aligning with prevailing trends, Ueda developed a distinct photographic vocabulary, conveying visual tension and rhythm through the relationship among figures, time, and space. The exhibition invites visitors to encounter Ueda’s unique perspective and to reflect on how photography can reshape reality, linking imagination with everyday life.
Copyright © 2024 piknic. All rights reserved.